Data Engineering & Analytics Leader

I turn data into decisions that move the business.

I'm Matías Roubaud, an engineer with 7+ years taking data to production across the full stack — from scalable AWS pipelines to executive dashboards and ML models. I currently lead a Data & AI function, and I help companies build the infrastructure they need to decide with reliable data.

  • 7+ years Data to production
  • AWS Cloud & Data Engineering
  • Data + AI BI, ML & Analytics
Services

How I can help

I work end to end: from data architecture to the business decision. Four complementary areas so your data, your cloud and your IT work for the business.

🛢️

Data Engineering

Scalable, governed data pipelines that feed analytics and models with reliable data.

  • Pipelines on AWS (S3, Athena, Aurora, ECS)
  • Infrastructure as code with Terraform
  • Data modeling and governance
  • Orchestration with EventBridge / Airflow
📊

Analytics & BI

Executive dashboards that turn raw data into decisions for leadership.

  • Power BI, Tableau and AWS Grafana
  • Business KPIs and metrics
  • Reporting and self-service analytics
  • Data storytelling
🤖

AI / Machine Learning

ML models from idea to production, integrated into your decision processes.

  • Development and deployment on SageMaker
  • Predictive models with Python / TensorFlow
  • MLOps and model monitoring
  • Applied AI use cases
☁️

Cloud & IT Ops

Cloud infrastructure and IT/security operations across the Microsoft and AWS ecosystems.

  • AWS architecture and cost optimization
  • Microsoft 365, Intune and Entra ID
  • Automation (Power Automate, CI/CD)
  • Security: Fortinet, Proofpoint
Projects

Recent work

Four pieces showing how I work end to end: from infrastructure to dashboard, and from the model to the metric that says whether it's any good. All built on synthetic data — no client information is used.

Serverless analytics pipeline on AWS View full image ↗
Data Engineering & Cloud

Serverless analytics pipeline on AWS

Four upstream sources, a layered data lake (bronze / silver / gold) on S3, a Glue catalog and consumption through Athena, Power BI and Grafana — all provisioned with Terraform. One IAM role per source scoped to its own prefix, and freshness alarms on top of error alarms: a Lambda that stops running doesn't fail, it goes quiet, and the data ages until someone notices the dashboard is stale.

  • 4 Sources ingested
  • 3 layers S3 data lake
  • 100% Infrastructure as code
View code ↗
Revenue and margin dashboard View full image ↗
Analytics & BI

Revenue and margin dashboard

Executive reporting for a DTC e-commerce business: 75,053 orders across two years, with revenue and margin broken down by month, channel, category and region. The value isn't the chart, it's what comes out of it: footwear returns run at double every other category, and cutting that rate by two points is worth about €32k a year in recovered margin.

  • €6.12M Net revenue
  • 45.2% Gross margin
  • €146 Average order value
28-day revenue forecast View full image ↗
AI / Machine Learning

28-day revenue forecast

Gradient boosting on calendar and lag features, validated with rolling-origin backtesting across 6 folds against a seasonal naive baseline. The model isn't the point, the evaluation is: every lag is at least 28 days old, because on the day the forecast actually runs the last 27 days don't exist yet. The weakest fold beats the baseline by just 4.8% against ~30% for the rest: it predicts the weeks after the January sale having seen a single previous January. Error isn't uniform, and a mean MAPE hides where the forecast stops being reliable.

  • 18.3% MAPE at 28 days
  • +25.3% Over baseline
  • 6 / 6 Folds beating baseline
View code ↗
RAG retrieval evaluation View full image ↗
AI / Machine Learning

RAG retrieval evaluation

Measures the part of a RAG system that decides whether it works: if the right passage never reaches the context window, no prompting recovers it. A 236-document knowledge base, 14 gold questions and four chunking strategies against the same retriever, so any difference is attributable to chunking alone. A third of the questions fail at retrieval, and every failure is a paraphrase — which points at query rewriting or a reranker, not at smaller chunks.

  • 71% Best recall@5
  • 0.64 Best MRR
  • 4 / 14 Unanswerable
View code ↗
Track record

Experience

7+ years across analytics, data engineering, development and IT/security — in industry, sports and tech.

  1. Data Engineering Manager

    Oct 2025 – Present
    Basquevolt

    I lead the Data & Analytics team and define the analytics and AI strategy on AWS: governed pipelines, executive dashboards (Power BI / Grafana) and models on SageMaker.

  2. Product Specialist & Data Analyst

    Mar 2020 – Oct 2025
    Bepro11

    Led 80+ installations and data projects across multiple regions, building analytics solutions in SQL, Python, Tableau and Power BI.

  3. Analytics Engineer (project)

    Apr 2024 – Apr 2025
    Villarreal CF

    Sports performance metrics and dashboards using Python and BI tools.

  4. Freelance Full-Stack Developer

    2022 – 2025
    Independent

    Web applications with React, Node.js, AWS and GCP for various clients.

  5. Account & Product Manager

    2017 – 2020
    ABB

    Industrial clients and automation solutions; market analysis and technical training.

  6. Professor & Researcher

    2016 – 2018
    Universidad de la República

    Teaching and research in engineering.

Matías Roubaud
About

An engineer, not just a coder

I come from electrical engineering and that shapes how I work: I understand the business problem before writing a line of code. I've spent 7+ years turning data into value across the full stack — from AWS pipelines to executive BI and ML models in production. Today I lead a Data & AI function at Basquevolt: I set the strategy, build the cloud infrastructure and ship dashboards and models that drive decisions.

My path went through analytics, engineering and IT/security, which lets me see the full picture. I also founded FingTwice, an online academy for engineering students in Uruguay. Teaching forces me to explain the complex in simple terms — and that shows in how I deliver clear, well-documented solutions.

  • Data Engineering Manager at Basquevolt — Data & AI strategy on AWS
  • Electrical Engineer (UdelaR) and M.Sc. in Big Data Applied to Sports (UCAM)
  • 7+ years across analytics, data engineering and IT/security
  • Founder of FingTwice, an online academy for engineering students (Uruguay)
Stack

Tools I use

Production-proven technologies. I pick the tool for the problem, not the other way around.

Data & AI

PythonSQLTensorFlowSageMakerPower BITableau

Cloud & Infra

AWSTerraformDockerGitAWS GrafanaCI/CD

Microsoft & IT / Security

Microsoft 365IntuneEntra IDPower AutomateFortinetProofpoint
Contact

Have a project in mind?

Tell me what you need and we'll set up a first no-commitment chat. I reply within 24 business hours.

or write me directly